Communication and Promotional Plan

Outdoor Promotion: Out of Home Media, Hoardings in Delhi, Delhi Metro Hoardings, Hoardings at Public Convenience, Bus Shelters, SMSs Campaign, Slides in Cinema Halls

Media Exposure: Print Media (advertisements), TV Channels (promos and tickers), Jingles on private FM and AIR, Special Programmes, Curtain raiser programmes, Live and recorded programmes on channels, Webcasting, Media centre (press release, press kits, press conference)

On-ground Promotion: Publicity in malls, Schools, Colleges, Dilli Haat (INA and Pritam Pura), Visitors at Lal Qulia and Qutab Minar, Commuters of Delhi Metro

On-line (Social Media) Promotion: Youtube, Digital Mailers, Web Banners, Listing, Facebook, Vimeo, Twitter, CMS VATAVARAN Website

Festival Collaterals: Brochure and Folder, Posters, Programmmes Flyers, Festival Directory, Invitation Cards for Inaugural / Award/ Receptions, Programme Booklet, Screening Schedules, Festival Publications and Reports

Festival Merchandising: Delegate Bags, T-shirts, Notebook and Pens, Delegate Badges and Lanyards for paid and complementary delegates, Delegate Badges and Lanyards for free delegates

On-site Promotion: Standees; Banners with Frame; Banners with Eyelit; Hanging Banners; Podium Banners; Side Panels with Frames; Signages at the Entrance and Exit, Signature Films

Festival decor: Ceiling Hangings; Hanging Cut-Outs; Cut-Outs with Stands; Promotional Umbrellas; Staircase Vinyl Coating; Decor at Main Festival Entrance; Pole Bundings