HER&NOW Online Session on Celebrating Women Entrepreneurship 2022

CMS VATAVARAN in collaboration with Indian Ministry of Skill Development and Entrepreneurship (MoSDE) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing a series of film screening and discussion in thirty-two cities of four states i.e. Rajasthan, UP, Telangana and Maharashtra. This is a part of the nationwide project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ (project Her&Now) to improve the framework conditions for women led enterprises in India.

The project works with its partner Ministry as well as local implementing partners to create gender-sensitive government support schemes, to provide needs-based incubation and acceleration programmes, and to generate a mindset-change in society, in order to benefit existing and aspiring women entrepreneurs. Film is a powerful medium that reflects and shapes dominant societal discourses and perceptions about gender norms.

The idea behind this online session/program/webinar is to achieve the below objectives:

• To promote entrepreneurship of women and gender minorities by changing mindsets and tackling gender stereotypes.
• To inspire potential women, trans and non-binary entrepreneurs and educate the ecosystem surrounding them (families, husbands and partners, stakeholders) in order to facilitate entrepreneurial careers.
• To use fresh narratives through cinema as an ‘infotainment’ tool that entertains and facilitates change.

As the situation is becoming normal again after pandemic, an online session is schedule to increase the visibility of the entrepreneurial spirit of women and gender minorities in India as follow:

Date: March 04, 2022

Time: 03.00- 4.30 pm

Venue:  Zoom platform