Centre for Media Studies (CMS)

CMS is a premier action research and development facilitative organization working on various developmental aspects. CMS is an independent professional forum engaged in research, policy advocacy, advisory services and programme evaluation. CMS endeavors for accountability, responsiveness and transparency in policy making and public systems. CMS initiatives, debates and dialogues on important public issues are well appreciated nationally.

CMS specializes in IEC Strategy Formulations, Behavior Change Communication and Advocacy initiatives and evaluative activities. CMS initiatives, debates and dialogues on important public issues are well appreciated nationally. CMS is a pioneer in communication support, public opinion research within the country.

CMS has several path breaking studies to its credit and environment is a priority concern. Our field research has repeatedly brought out that even in today's information surfeit world, awareness levels on environmental issues are still abysmally low. Our studies have brought out that the electronic media, cinema and television in particular has tremendous untapped potential in bringing about a change in attitudes and the mindsets of the people a pre-requisite for a collective action. CMS initiatives with regard to regulatory framework including in the media sector, over the years are well known.

Over the years, CMS has taken up lead initiatives in evolving Citizens' Charter, Social Auditing, capacity building, transparency in public utilities, electoral reforms, information equity, good governance and campaign strategies. CMS Academy is well known for its conferences, seminars, training and orientation programmes for senior functionaries, decision-makers and those in voluntary organizations.