There are a number of barriers
to promoting lifestyle changes and assessing their
impact on audience behaviour. Perhaps the biggest
challenge in designing and implementing promotional
campaigns encouraging eco-friendly lifestyles
is audience diversity. This is especially so in
developing countries, like India, where socio-economic
levels and lifestyles across society vary so widely.
CMS Environment and the Department of Film, Media
and Journalism, University of Stirling are undertaking
a reception study examining attitudes relating
to climate change among young urban and rural
groups aged 16-25 in Indian states and UK counties.
The main aim is to evaluate the effectiveness
of climate change messages in promotional campaigns
and the media. The seminar will mark the launch
of the research project and will feed in to our
understanding of the various challenges associated
with communicating climate change.
SESSIONS:
Session I: Communicating Climate Change: Issues
and Debates in UK and India
Session II: Communicating Climate Change: Reception
Study
Session III: Question and Answer Session